Fireground Apparel Co.

Fireground Apparel Co. is a Canadian apparel manufacturer and decorator based in Bashaw, Alberta, specializing in custom workwear and gear for emergency services. Founded in 2017, the company produces duty uniforms, station sweaters, custom embroidered patches, crests, challenge coins, and epaulettes for fire departments, police agencies, emergency medical services, and coast guard personnel across all Canadian provinces and territories. The business combines in-house garment decoration and professional seamstress tailoring with specialized digital solutions, including private online stores configured for individual departments. By managing design, decorating, and fulfillment internally, Fireground Apparel Co. provides complete uniform and identity solutions tailored to first responder requirements. The company operates a multi-channel distribution model utilizing ground, air, and courier networks, and is currently preparing to extend its market presence across North America.